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THE SOCIAL HANDLE WAS CREATED TO INCORPORATE THE NIKE BRAND AND THE CANADIAN FLAGSHIP STORE. WHILE "SWOOSH" REFERS TO THE LONG STANDING ICONIC NIKE CHECKMARK, "THE NORTH" PAYS HOMAGE TO TORONTO'S SLOGAN "WE THE NORTH".
@SWOOSHOFTHENORTH
UNOFFICIAL BOUTIQUE TRAILER
SOCIAL MEDIA MANAGEMENT / CONTENT CREATION / COPYWRITING
*LOGO, PROFFESIONAL IMAGES AND BRANDING NOT OWNED BY 1DS*
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PROJECT
NORDSTROM x NIKE
SERVICES
SOCIAL MEDIA, COMMUNITY MANAGEMENT
CONTENT CREATION, COPYWRITING
INDUSTRY
RETAIL
THIS PROJECT WAS ONE OF MY MOST PROUDEST CONTRIBUTIONS TO NORDSTROM THROUGHOUT MY 5 YEAR STINT. AFTER REALIZING THAT THE NORDSTROM X NIKE CONSUMER WAS A SPECIFIC NICHE BUT HAD NO DIGITAL EXPOSURE, I HAD PROPOSED TO SET UP SOCIAL MEDIA CHANNELS FOR THE BOUTIQUE. THE IDEA WAS APPROVED AND THUS THE UNOFFICIAL FACEBOOK & INSTAGRAM PLATFORM FOR @SWOOSHOFTHENORTH WERE BORN.
MY SOCIAL MEDIA SUPPORT HAD OCCURRED FROM FEBRUARY 2019 TO MARCH 2022. ALONGSIDE THE NXN TEAM, WE HAD MANAGED ALL CONTENT ON THE PLATFORMS FROM CONTENT CREATION, COPYWRITING, GRAPHIC DESIGN & COMMUNITY MANAGEMENT.
THE SOCIAL CHANNEL HAD GROWN TO OVER 4000+ FOLLOWERS WITH HIGH ENGAGEMENT RATES FOR EVERY NEW DROP. UNFORTUNATELY, NORDSTROM CANADA HAD CEASED OPERATIONS IN MARCH 2023. ALL SOCIAL CHANNELS ARE NO LONGER ACTIVE.
THE SOCIAL HANDLE WAS CREATED TO INCORPORATE THE NIKE BRAND AND THE CANADIAN FLAGSHIP STORE. WHILE "SWOOSH" REFERS TO THE LONG STANDING ICONIC NIKE CHECKMARK, "THE NORTH" PAYS HOMAGE TO TORONTO'S SLOGAN "WE THE NORTH".
@SWOOSHOFTHENORTH
ABOUT
NORDSTROM x NIKE
THIS PROJECT WAS ONE OF MY MOST PROUDEST CONTRIBUTIONS TO NORDSTROM THROUGHOUT MY 5 YEAR STINT. AFTER REALIZING THAT THE NORDSTROM X NIKE CONSUMER WAS A SPECIFIC NICHE BUT HAD NO DIGITAL EXPOSURE, I HAD PROPOSED TO SET UP SOCIAL MEDIA CHANNELS FOR THE BOUTIQUE. THE IDEA WAS APPROVED AND THUS THE UNOFFICIAL FACEBOOK & INSTAGRAM PLATFORM FOR @SWOOSHOFTHENORTH WERE BORN.
MY SOCIAL MEDIA SUPPORT HAD OCCURRED FROM FEBRUARY 2019 TO MARCH 2022. ALONGSIDE THE NXN TEAM, WE HAD MANAGED ALL CONTENT ON THE PLATFORMS FROM CONTENT CREATION, COPYWRITING, GRAPHIC DESIGN & COMMUNITY MANAGEMENT.
THE SOCIAL CHANNEL HAD GROWN TO OVER 4000+ FOLLOWERS WITH HIGH ENGAGEMENT RATES FOR EVERY NEW DROP. UNFORTUNATELY, NORDSTROM CANADA HAD CEASED OPERATIONS IN MARCH 2023. ALL SOCIAL CHANNELS ARE NO LONGER ACTIVE.
SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT, CONTENT CREATION, COMMUNITY MANAGEMENT
PRODUCT PHOTOGRAPHY,
COPY WRITING, GRAPHIC DESIGN
CONTENT CREATION
Add a Title
Add a Title
TONS OF USER GENERATED CONTENT (UGC) CAPTURED THROUGH LIVE ACTION, NIKE ASSETS AND IN STORE PRODUCT SHOTS WERE USED THROUGHOUT THE PLATFORM. ALL COPYWRITING DONE ORGANICALLY.
INSTAGRAM FEED POSTS
SOCIAL MEDIA MANAGEMENT, CONTENT CREATION
SOCIAL MEDIA
AIR MAX DAY 2019 POSTER
CREATED ON ADOBE PHOTOSHOP
AIR MAX DAY 2019 POSTER
CREATED ON ADOBE PHOTOSHOP
NORDSTROM x NIKE BOUTIQUE TORONTO
INSTAGRAM POSTS
CONTENT CREATION
PRODUCT PHOTOGRAPHY,COPY WRITING, GRAPHIC DESIGN
UNOFFICIAL BOUTIQUE TRAILER
AIR MAX DAY 2019 POSTER
ADOBE PHOTOSHOP
CURATED SOCIAL POSTS
SOCIAL MEDIA MANAGEMENT, CONTENT CREATION
DIGITAL MARKETING
By incorporating the gorgeous Malibu scenery, we've found a way to make their social media content stand out.
Social Media Management
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logo creation: thought process
BASIC COLLATERAL MATERIALS
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TONS OF USER GENERATED CONTENT (UGC) CAPTURED THROUGH LIVE ACTION, NIKE ASSETS AND IN STORE PRODUCT SHOTS WERE USED THROUGHOUT THE PLATFORM. ALL COPYWRITING DONE ORGANICALLY.
PRODUCT PHOTOGRAPHY,
COPY WRITING, GRAPHIC DESIGN
CONTENT
CREATION
UNOFFICIAL BOUTIQUE TRAILER
AIR MAX DAY 2019 POSTER
ADOBE PHOTOSHOP
TONS OF USER GENERATED CONTENT (UGC) CAPTURED THROUGH LIVE ACTION, NIKE ASSETS AND IN STORE PRODUCT SHOTS WERE USED THROUGHOUT THE PLATFORM. ALL COPYWRITING DONE ORGANICALLY.
"WHO SAID SLIME SZM WAS OVER? 🤑"
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"2019 NBA ALL STAR WEEKEND IS UPON US! 🏀 IN CELEBRATION, NIKE HAS RELEASED THE "FLORAL PACK". THIS WOMEN'S EXCLUSIVE LINE IS AVAILABLE IN 4 SILHOUETTES - THE FOAMPOSITE, AIR FOR 1 LOW, SWOOPES 2 & THE VANDAL 2K. 💐"
"INTRODUCING THE PLANT COLOUR COLLECTION 🌱 MADE OF RAW NATURAL FIBRES & RECYCLED LEATHER, THE FABRICS ON THE UPPERS OF THE SHOE HAVE BEEN COLOURED USING INGIDO FLOWER, MADDER ROOT AND GALL NUT 🌾 AVAILABLE IN THE AIR MAX 95 AND BLAZER (PALE IVORY & RED STARDUST)."
"THIS JUST IN: THE CHUNKY SHOE TREND LIVES ON! 📰 INTRODUCING THE ZOOMX VISTA GRIND! NIKE MIXES THEIR TRADTIONAL RUNNING DNA WITH A CHUNKY LIFESTYLE PLATFORM. USING RECYCLED SCRAPS FROM THE ZOOMX RUNNING SHOE AND A TRANSLUSCENT UPPER, THE VISTA GRIND IS THE PERFECT SUMMER SHOE! NOW AVAILABLE AT NORDSTROM X NIKE TORONTO!"
INSTAGRAM STORIES
"2019 NBA ALL STAR WEEKEND IS UPON US! 🏀 IN CELEBRATION, NIKE HAS RELEASED THE "FLORAL PACK". THIS WOMEN'S EXCLUSIVE LINE IS AVAILABLE IN 4 SIHLOUETTES - THE FOAMPOSITE, AIR FOR 1 LOW, SWOOPES 2 & THE VANDAL 2K. 💐"
"INTRODUCING THE PLANT COLOUR COLLECTION 🌱 MADE OF RAW NATURAL FIBRES & RECYCLED LEATHER, THE FABRICS ON THE UPPERS OF TEH SHOE HAVE BEEN COLOURED USING INGIDO FLOWER, MADDER ROOT AND GALL NUT 🌾 AVAIALBLE IN THE AIR MAX 95 AND BLAZER (PALE IVORY & RED STARDUST)."
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"THIS JUST IN: THE CHUNKY SHOE TREND LIVES ON! 📰 INTRODUCING THE ZOOMX VISTA GRIND! NIKE MIXES THEIR TRADTIONAL RUNNING DNA WITH A CHUNKY LIFESTYLE PLATFORM. USING RECYCLED SCRAPS FROM TEH ZOOMX RUNNING SHOE AND A TRANSLUSCENT UPPER, THE BISTA GRIND IS THE PERFECT SUMMER SHOE! NOW AVAILABLE AT NORDSTROM X NIKE TORONTO!"
"WHO SAID SLIME SZM WAS OVER? 🤑"
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