360 BRANDING - STRATEGY, LOGO, COLLATERAL / GRAPHIC DESIGN

A passion project prompt from @brand.brief. First opened in 1982 in Hanoi, Oooh Pho quickly grew into a culinary institution. From the logo to the storefront, each element is crafted to enhance the dining experience and convey the restaurant’s commitment to exceptional food and vibrant atmosphere. The use of vibrant colors and traditional Vietnamese elements reflect the energetic and historic atmosphere of the restaurant. Experience the flavorful fusion of tradition and innovation with OOOH PHO—where every detail is designed to make you go, “OOOH!”

PROJECT

OOOH PHO

SERVICES

360 BRANDING

BASIC + PREMIUM COLLATERAL

INDUSTRY

HOSPITALITY, RESTAURANTS

ABOUT

OOOH PHO

A passion project prompt from @brand.brief. First opened in 1982 in Hanoi, Oooh Pho quickly grew into a culinary institution. From the logo to the storefront, each element is crafted to enhance the dining experience and convey the restaurant’s commitment to exceptional food and vibrant atmosphere. The use of vibrant colors and traditional Vietnamese elements reflect the energetic and historic atmosphere of the restaurant. Experience the flavorful fusion of tradition and innovation with OOOH PHO—where every detail is designed to make you go, “OOOH!”

By incorporating the gorgeous Malibu scenery, we've found a way to make their social media content stand out.

Social Media Management

Social Media & Website Design

BY INCORPORATING THE GORGEOUS MALIBU SCENERY WE'VE FOUND A WAY TO MAKE THEIR SOCIAL MEDIA CONTENT STAND OUT. HOSPITALITY WEBSITE DESIGN TAKES CENTRE STAGE, WITH EFFORTLESS RELAXATION PORTRAYED ACROSS ALL TOUCH POINTS

Social Media

Templates

360 BRANDING

BASIC + PREMIUM COLLATERAL

Branding

While recreating the logo, we were sure to pay homage to the vietnamese celebration of culinary delight and cultural heritage. From menus to chopstick covers, we were sure to pay attention to any item we could brand. Our branded merchandise extends beyond the restaurant where swag tote bags were designed to keep the spirit of OOOH PHO alive (and also double as a walking advertisement).